
I was meeting with a group of freelance journalists, talking about my ideas for making content for a specific neighborhood rather than the entire Net, when one lady replied, “oh, you mean ‘hyperlocal.’ ”
Did I?
I admit I was chagrined to be so easily categorized, but then, I didn’t really think I was inventing the wheel.
Here is the wikipedia definition: http://en.wikipedia.org/wiki/Hyperlocal
I find the suggestion of corporate penetration into hyperlocal markets to be disturbing but predictable. Also surprised to discover the term was coined in 1991.
I never said I was the inventor of this idea. I discovered it as an answer to the idea of writing content for the entire world “a la blog.”
Just watched an episode of “House” this week about a woman who constantly blogged everything about her life all the time. She had a world wide audience.
This is the antithesis of what I am interested in doing right now. I am less interested in “sharing” the daily details of my life than I am in searching out and articulating the emerging personality and stories of a specific geographic location; in my case the Valencia Street Corridor. There is a lot happening there right now. It is an exciting, tumultuous time for the neighborhood- going from down-home Mission to Hipster Heaven.
The change is more complicated than that. It is the 21st century marching in with guns blazing to an unsuspecting locale. It is the gay, Latin, white, bike, coffee, blogging, literary, comic book, zine, green, vegan, laptop,gang, twitter,epicure collision. All kinds of interesting players. All kinds of interesting history colliding with the science fiction future.
In the middle are the usual collection of innocent souls who are caught up in this temporal and cultural whirlwind. The world they knew is changing right before them. THEY are changing. This is how culture works. This is how history works. This is what the millennium is all about. Can I tell that story? Can I be a part of that story?
I’m not convinced this is all hyperbole. I am convinced that the world is changing at a very rapid rate right now because it is being hammered by social, economic, meteorological, and political forces like hot iron on an anvil.
I’m not intelligent enough to grasp the greater picture- it is beyond my comprehension to know how this will all play out. The Spin Doctors, the bankrupt Corporate Culture, the People vs. the Elite. Where is it going? Another French Revolution? ( Reading “Tale of Two Cities” right now.)
What I can do is talk to people locally; try to understand their stories, try to find some themes that resonate with this part of the planet and echo them back. What happens next, I have no idea.
For me, that is part of the fun of it.
I understand that this very post may be read by people anywhere in the world. That is inevitable with this medium. More and more, I am writing FOR a small community in my neighborhood. Anyone else who wants to come along is welcome.